Suntory To Distribute Stolichnaya Vodka In Australia

Wednesday, March 16th, 2011

Suntory Australia has signed a five year contract with SPI Group to distribute iconic premium vodka brands Stolichnaya, Elit by Stolichnaya and Stolichnaya flavours throughout Australia.Suntory Australia previously distributed the Stolichnaya brand on behalf of William Grant until the end of last year, and has retained the right to continue to distribute the portfolio.

SPI Group’s Frank Cohen, Regional Director Asia Pacific, commented: “We have the utmost confidence in Suntory Australia’s brand building ability and its capacity to drive volume growth as they have a proven track record as one of the leading distributors of spiritsand liqueurs in Australia. “In 2010, Suntory’s focus in Australia was to regain the trade’s faith in the Stolichnaya brand, and to recommence brand building with the consumer, resulting in a 44 per cent growth vs. previous year.”


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IDA Launches Three Kings Brand

Wednesday, October 6th, 2010

Australian Independent Distillers (IDA) is already a significant player in the Australian alcohol market and plans to cater to the Generation Y beer-drinking male demographic with their new Three Kings label. Launching on October 11, IDA introduces Three Kings; a cross-category alcohol brand with a unique black coloured bottle featuring a vodka & ginger mix, a dry-style lager and a 100% Australian apple cider.

“The cross category play is a bold one and certainly challenges the norms of alcohol brand launches,” said
Steve Williams, Marketing Director of IDA. “By launching all three products together, the brand will be decisively positioned as one which offers three
products of equal standing. We are confident the immediate unity of a launch across categories will provide
the confidence and level of trust needed to see Three Kings succeed.”

While this venture aims to deliver to IDA a slice of the beer market, it is also responsive to a new wave of consumer – one whose choice of drink is not necessarily dictated by habit, but habitat.

“We need to acknowledge the expanding repertoires of this generation. They are no longer just beer drinkers, they drink different products for different occasions.”

“There is a need for such a brand in a rapidly evolving market and IDA has created Three Kings to appeal to this generation of men. For them, it’s not about the malt, the regionality of the water or the personality of the brewer. It’s about good times, good mates and stories that eventuate when these elements unite,” he said.“Three Kings presents a strong position which is masculine, modern and right for any occasion.”

Three Kings Dry Lager

A classic dry lager using a pale malt. Hersbrucker and Nelson Sauvin hops provide a characteristic aroma, with the latter offering up fruity, zesty notes of gooseberry and a hint of spice. The palate is dry, crisp and provides grassy notes which support a moderate and pleasing bitterness.

Three Kings Cider

A pale, cloudy appearance is followed by a sweet, fruit-forward aroma of apple. Such notes belie a crisp, fresh flavour on the palette, which showcases the well- balanced characters of acidity and fruitiness enjoyed from this quality cider consisting of 100% Australian apples.

Three Kings Vodka & Ginger

Characterized by a cloudy appearance and boasting a warm spicy aroma from ginger and a sour sweet note from apple. These aromas are echoed in the flavour profile; with a full yet refreshing  mouth feel that expresses a mild bitter flavour for complexity and the smoothness of premium vodka. A refreshingly light finish and perfect for summer.

More information about the Three Kings range can be found online at

About Independent Distillers
Founded in Auckland, New Zealand in 1987 Independent Distillers (Independent Liquor in NZ)manufactures and distributes alcoholic beverages to export markets worldwide. Independent Distillers also produces a selection of beer, wine and spirits under its own brands, and is beginning to distribute licensed brands in some markets.

A company that prides itself on being dynamic and innovative, Independent Distillers is always keen to explore new opportunities and break category norms. It has successfully been at the forefront of innovation and development of RTDs in both New Zealand and Australia and owns some of the largest brands in the Asian RTD market. Key products such as Vodka Cruiser, Woodstock Bourbon & Pulse have been a major influence in the expansion and growth of the Independent Distillers Group over the last two decades.

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Create the next Vodka Cruiser mix

Tuesday, August 17th, 2010

Want to influence what Australia will be drinking this summer? Be the ultimate trendsetter? The envy of your friends as the guest of honour at an exclusive VIP party and $5,000 richer? Vodka Cruiser is giving you that chance. From August 16, Australia’s favourite white spirit ready-to-drink (RTD) is looking for the newest must-have flavour to kick off the summer party season and they want Vodka Cruiser fans to create it.


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