Victoria Bitter Goes Back In Time To 1958 With Limited Release Can Design

Wednesday, July 6th, 2011

VB, Australia’s favourite beer, today launched a new heritage branded VB can. The first in a series of exciting innovations set to hit the Aussie market this year, the limited edition packaging features the original artwork which adorned the first ever VB can sold back in 1958.

1958 was a significant year for beer, as VB and Fosters simultaneously became the first Australian beer to be sold in cans. Originally launched as a 13 1/3 fluid ounce steel container, the first VB cans lacked the convenient ring-pull of the modern aluminium can, instead requiring drinkers to punch a hole in the top using a  ‘church key’ device. But the brewers were definitely onto something, identifying that the new packaging could chill beer faster than glass – and the tinnie was a perfect fit for the ‘best cold beer`.
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Carlton Draught Brings Australias Best Tasting Meat To Sydney

Thursday, April 7th, 2011

Sydneysider’s mouths are set to water this week, as Australia’s favourite tap beer, Carlton Draught, brings Australia’s greatest tasting meat to selected pubs around Sydney.

Carlton Draught partnered with free range farm, Jac Wagyu, to rear 20 head of cattle on the quality ingredients used to create Australia’s favourite draught beer, Carlton Draught.

The result of this program is a modern twist on a classic Australian pub tradition of beer and meat trays.

“Carlton Draught and pub meat trays are both classic Aussie traditions,” said Vincent Ruiu, Carlton Group Marketing Manager. “The only way we could make this better was to combine Australia’s favourite draught beer with Australia’s finest meat trays.”

The meat has been produced to celebrate the Carlton Draught Massive Meat Wheel promotion which gives Aussies the chance to go for a spin on the world’s tallest cantilevered observation wheel, the EDF Energy London Eye, competing to win $100,000 and a meat tray.

The Carlton Draught Wagyu Beef, made from beer, will be available for sampling at a series of pub tasting events across Sydney including:

  • Longueville Hotel, Lane Cove – 11 April
  • Nelson Hotel, Bondi Junction – 16 April
  • Orient Hotel, CBD – 14 April
  • Paragon, CBD – 21 April
  • Oaks Hotel, Neutral Bay – 11 April

Also a limited amount of the Carlton Draught Wagyu Beef will be available for Australians to purchase directly from Jac Wagyu or one of their preferred suppliers via the company’s website www.jacwagyu.com.au

For more details on these tasting events and other events in different states watch for updates on the Carlton Draught Facebook page at www.facebook.com/CarltonDraught

For more information on the Massive Meat Wheel promotion visit: www.CarltonDraught.com.au

Related Posts:
Carlton Draught creates the world’s greatest ever meat tray

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Carlton Draught creates the world’s greatest ever meat tray

Thursday, March 10th, 2011

The popular beer, Carlton Draught, is taking an Aussie pub tradition to a whole new level. Launched today, the Carlton Draught Massive Meat Wheel promotion gives Aussies the chance to go for a spin on the world’s tallest cantilevered observation wheel, the EDF Energy London Eye, competing to win $100,000 and a meat tray.

To celebrate this amazing feat, Carlton Draught has commissioned Jac Wagyu, one of Australia’s premium Wagyu Beef farms, to help them create the world’s greatest ever meat tray. Essentially made from beer, the tray will feature specially developed Wagyu beef, reared on the quality hops and malted barley used to brew Carlton Draught to deliver a unique flavour profile.

The result of the program is a gourmet twist on a classic Australian pub tradition of raffles and meat trays,  replacing the old style trays, with their fatty sausages and cheap chops, with what could be the world’s finest beef.

“Carlton Draught and pub meat trays are both classic Aussie traditions,” said Vincent Ruiu, Carlton Group Marketing Manager. “The only way we could make this better was to combine Australia’s favourite draught beer with Australia’s finest meat trays.”

To produce the limited edition Carlton Draught Wagyu Beef, the brand has enlisted Australian farmer and Jac Wagyu owner, Jason Lewis, to rear twenty head of cattle on a special feeding program, providing the herd with ten tonnes of malted barley and two tonnes of natural hops.

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“Flood, Sweat & Cheers” For Queensland Flood Cleanup Volunteers

Monday, January 24th, 2011

Carlton & United Breweries (CUB) will provide up to 4000 cartons of Great Northern beer to hard working State Emergency Service (SES) and Rural Fire Service volunteers to say thank you for their continuing efforts in helping Queenslanders throughout the flood disaster.

CUB Queensland General Manager Cameron Levick said it was a privilege to make the beer available to SES volunteers and Rural Firefighters who have assisted during this crisis in Brisbane as a part of its ‘Flood, Sweat and Cheers’ campaign.

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Carlton Dry Fusion Black 4.2% Alcohol

Sunday, November 7th, 2010

Poured into a glass a bright golden colour with a medium level of carbonation and a small white coloured head. The aroma is a bit odd consisting mostly of lemons and an artificial cinnamon.

On the palate Carlton Dry Fusion Black comes across with lemonade, faint clove flavours accompanied with a watery mouth feel. The beer ends clean with a slightly cloying watery lemon after taste.

Score: 1.5 / 10

Verdict: Avoid at all costs! I am not exactly sure what the person that came up with this brew was thinking its basically a spiced shandy, even in your mouth the beer seems to have trouble deciding if its a beer or a alcopop. I will give the people at Fosters 10 / 10 for being brave enough to try something out of the ordinary, but I cant see this beer catching on and think it will be lucky to stay on the shelves for 6 months.

Where to buy: Carlton Fusion Black will be coming to most bottleshops near you soon and will cost around $43 a case.

Related: CUB Sheaf Stout

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VB Raw – 4.5% Alcohol

Thursday, November 12th, 2009

vb_raw

All the major breweries around the country are try to get drinkers attention of late claiming their new beer is extra pure, extra tasty and has less carbs than your run of the mill domestic brew. VB Raw is the Fosters entrant to the market place which attempts to throw off the image of VB as not being hip and with the times for Gen Y drinkers.
The bottle is green in colour and looks slightly like a Heineken bottle, so i think the marketers are aiming for it to look like an import rather than part of the domestic line up. Decanting the bottle into a glass gave a smallish white head around 1 cm in height floating above a bright clear golden coloured liquid. The carbonation level seemed a bit above average and the aroma had nothing really going on bar a very faint malt sweetness which i noticed came across as a bit “ciderish” later on after it had a chance to warm up a bit.

On the palate this beer is not very inspiring it has slight sweetness a bit of crispness that appears around the front of the palate the taste does seem to change throughout the beer however but it seems very hard to put your finger on how the taste changes.

Verdict: This beer aims to convince us it contains all malt and no sugar like a craft beer, has less carbs than your average brew and finishes dry clean and crisp like a Tooheys Dry, but seems to do all these things half heartedly. That said i was talking to friend about it the other day and he said he could see it being a good session beer for a hot afternoon. Personally though i can see myself reaching for a case of the original VB in the bottlo cool room before buying the Raw.

Rating: 4.1 / 10

Link: http://www.vbraw.com.au/ (Warning Flash based site)

Where to buy: Any mainstream bottle shop around Sydney should have it in stock.

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