Carlton Dry Offers Antidote To Rising Living Costs

October 7, 2011 – 11:34 am

Moving out of your parents home and making your own way in the world has long been a rite of passage for young Australians. However, with the cost of living continuing to rise, share house living is often the only option available to young people look for a cost-effective accommodation.

Nationwide there are currently around 573,000 Aussies aged 18-24 years living in a shared household*, an increase of 40,000 people in the past 2 years**. According to the Australian Bureau of Statistics, life costs rose quite significantly over the past three months, with rent (up 4.5%), electricity (up 10.7%) and water (up 12.8%) rising and hurting share houses across the country. In addition, the cost of food increased by 6.1% over the same period with price rises in staples such as fruit (rising 66.6% in price) and vegetables (rising 9.7% in price) costing Aussies more than ever before.

With bills, rent and food demanding a greater chunk of income, the Carlton Dry team has decided to ‘Shout a Share House’ and is offering the chance for five Aussie share houses to live in luxury for a year, rent-free and with the latest mod-cons. Five share houses (one in each mainland state) will have their rent and bills covered for an entire year, as well as win a number additional share house wish-list items: Foxtel, a cleaner, a Sonos wireless hi-fi system with unlimited streaming music, and a new bar fridge to chill their years’ supply of Carlton Dry.

The Carlton Dry ‘Shout a Share House’ promotion will see five lucky share houses awarded with:

  • Rent paid for a year (up to $2500 a month)
  • Utility bills paid for a year ($200 a month)
  • Foxtel for 12 months
  • Sonos wireless hi-fi system
  • Unlimited music streaming
  • Sony Bravia 40” TV
  • Carlton Dry bar fridge

“Carlton Dry is all about enabling our drinkers to live for the moment,” said Andrew Meldrum, group marketing manager for Carlton Dry at CUB. “We’re giving five groups of Aussies the chance to live the dream rent free in luxury for a year. That cash injection, along with the beer, should help them have a pretty good 12-months, freeing up their funds so they can enjoy the fun things in life.”.

The competition runs between the 1st October 2011 and 30th November 2011. To enter simply enter the unique code found inside specially marked cartons of Carlton Dry or Carlton Dry Fusion, or on the game card you picked up at a participating venue with your bottle or glass of Carlton Dry or Carlton Dry Fusion at the Carlton Dry Website.

For more information be sure to check out

* Roy Morgan Single Source Survey July 2010 – June 2011
** In 2008 there were 533,000 Aussies aged 18-24yrs living in a shared household compared to 573,000 today – Data period: July 2007 to June 2008

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