Archive for June, 2011

Carlton Dry gives Aussies 100 reasons to drop everything

Tuesday, June 28th, 2011

Recognising that the greatest lives are shaped by random fun, Carlton Dry, one of Australia’s fastest growing beer brands, has today announced the ‘Carlton Dry 100’, a year-long promotion which puts one hundred once-in-a-lifetime experiences up for grabs.

With the ‘Carlton Dry 100’ there is no piking. If you win, you have to drop what you are doing, grab your mates and set off on your adventure within 48 hours. If you fail to act in time and don’t have the guts to go for it then you get nothing. A new winner is selected and the ‘Carlton Dry 100’ challenge is issued to them.

From being chased by wild bulls in Spain, to living it up in Las Vegas, the rewards are all about grabbing whatever random opportunity comes your way and going for it. Kicking off on June 30, a range of experiences will be given away every week for the next year.

Vincent Ruiu, Carlton group marketing manager said, “The ‘Carlton Dry 100’ gives its fans the chance to live in the now, and know that tomorrow doesn’t matter until tomorrow.

At Carlton Dry, we’re all about rewarding those people who are up for dropping everything and doing something random with their mates.”

If you’re all about having an awesome time with your mates, doing whatever you want, whenever you want, then sign-up to be part of the ‘Carlton Dry 100’ on the Carlton Dry Facebook page and you’ll be the first to know about each prize draw:

With 100 prize draws in play, every few days a new prize draw will kick off, keeping the good times coming all year long. Each prize draw will open with a call to action through multiple media channels including the Carlton Dry Facebook and Twitter accounts, by email and via the brand new ‘Carlton Dry 100’ iPhone app, designed to let Dry drinkers know when the entry window into the latest competition is open.

Other prizes worth dropping everything for and living in the now include: A trip for three to a full moon party in Thailand, being VIP with your mates at the opening party of SPACE nightclub in Ibiza, adrenaline-packed snowboarding trips, exhilarating motocross lessons and much, much more. Carlton Dry is a refreshing, easy drinking dry lager brewed to have a smooth crisp finish, with lower carbohydrates.

Fierce Angel @ The Beresford Level One

Tuesday, June 28th, 2011

This winter sees the biggest shake up in Sydney’s party land since Ivy opened its doors. Gusto International are excited to announce the next chapter of Fierce Angel, to be held in true style at the brand new Upstairs Beresford on Sunday, 10th July. Be one of the first to experience this lavish new level of one of Sydney’s most iconic haunts, designed with the truly amazing style and elegance that is Merivale’s trademark.

To celebrate this truly special occasion, UK’s acclaimed DJ/producer duo Moto Blanco will return to Australia for the first time since 2007. Moto Blanco are regular performers on the Fierce Angel stage around the globe and have produced track after track on many of the Fierce Angel compilations. The guys will be serving up a fresh slice of the funky, the uplifting and the damn right groovy to tantalize your aural taste buds, so polish up those dancin’ shoes.

Firing on all cylinders alongside this highly renowned remixers will be Sydney’s very own Fierce Angel residents Oxford Hustlers, who will keep your heart racing with their latest selection of dance tracks including their UK radio #1 single “Love U More”.

Adding fuel to the fire will be one of Sydney’s finest, Troy Cox who will  heat up the dance floor with his always effervescent musical swagger. Tommy Kelly also joins the Fierce family to set the dance floor ablaze with his refreshing selection of stylish vocal beats. Complimenting this high-class team is the legendary Australian funk and soul diva Shauna Jensen, bringing the winter temperature to a record high with her unshakable and unmistakable vocals.

Win Tickets To Sydney’s Good Food & Wine Show

Friday, June 24th, 2011

Cocktail mix company Urban Thirst is thrilled to be partnering with Dan Murphy’s and the Good Food and Wine Show for 2011. The company that bought you delicious ready made cocktail mixes is giving away free tickets to Sydney’s Good Food and Wine Show. Until the end of June, anyone who buys two or more Urban Thirst mixes from a participating Dan Murphy’s store will automatically be eligible for a free ticket (value $29.50) to the ultimate food and drinks event taking place from 1 – 3 July.

Urban Thirst mixes can be enjoyed anywhere – be it entertaining at home with friends or outside at a picnic or barbecue. Created from premium fruit juices , all you have to do is mix your favourite spirit and serve to turn any gathering into a special occasion. Urban Thirst mixes can be enjoyed in two different, easy to use blends; Classic Cocktails, which are available in various flavours ranging from Margarita to Mojito, Strawberry Daiquiri to French Martini, On the Beach to Cosmopolitan; and the Frozen Cocktail range that miraculously turns into a delicious slush cocktail overnight, and can be enjoyed in Mango or Strawberry Daiquiri, Mojito, Caipiroska, Limoncello and Pina Colada. Both ranges are available at Dan Murphy’s, retailing at $13.99 for the Classic Cocktails and $17.95 for the Frozen Cocktail range.

Want to impress at your next dinner party or gathering? Urban Thirst promises to do just that with their bespoke premium bottle, designed to inspire. Everyone enjoys a cocktail when starting his or her evening, so be unique and tasteful at the same time.

The June Dan Murphy’s promotion means there is no excuse but to enjoy Urban Thirsts cocktails not once, but twice. For more information visit

When: June

Where: Dan Murphy’s stores in New South Wales.