Archive for April, 2011

Carlton Draught Brings Australias Best Tasting Meat To Sydney

Thursday, April 7th, 2011

Sydneysider’s mouths are set to water this week, as Australia’s favourite tap beer, Carlton Draught, brings Australia’s greatest tasting meat to selected pubs around Sydney.

Carlton Draught partnered with free range farm, Jac Wagyu, to rear 20 head of cattle on the quality ingredients used to create Australia’s favourite draught beer, Carlton Draught.

The result of this program is a modern twist on a classic Australian pub tradition of beer and meat trays.

“Carlton Draught and pub meat trays are both classic Aussie traditions,” said Vincent Ruiu, Carlton Group Marketing Manager. “The only way we could make this better was to combine Australia’s favourite draught beer with Australia’s finest meat trays.”

The meat has been produced to celebrate the Carlton Draught Massive Meat Wheel promotion which gives Aussies the chance to go for a spin on the world’s tallest cantilevered observation wheel, the EDF Energy London Eye, competing to win $100,000 and a meat tray.

The Carlton Draught Wagyu Beef, made from beer, will be available for sampling at a series of pub tasting events across Sydney including:

  • Longueville Hotel, Lane Cove – 11 April
  • Nelson Hotel, Bondi Junction – 16 April
  • Orient Hotel, CBD – 14 April
  • Paragon, CBD – 21 April
  • Oaks Hotel, Neutral Bay – 11 April

Also a limited amount of the Carlton Draught Wagyu Beef will be available for Australians to purchase directly from Jac Wagyu or one of their preferred suppliers via the company’s website

For more details on these tasting events and other events in different states watch for updates on the Carlton Draught Facebook page at

For more information on the Massive Meat Wheel promotion visit:

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Carlton Draught creates the world’s greatest ever meat tray