Archive for October, 2010

The Future Makers

Tuesday, October 26th, 2010

Australian Wines for the 21st Century

Well known Australian Wine writer Max Allen has just released his latest book titled “The Future Makers”. Faced with the unprecedented challenges of over supply, global financial turmoil and climate change, Australia’s finest grape growers and wine makers are beginning to think long term and in the process starting to better understand the unique relationship they hold with the land.

Within The Future Makers the reader will find extended discussions of the current issues moulding Australia’s wine makers along with an exploration of the issues and challenges facing the countries grape growers. This book takes the reader around the country on a journey introducing the areas and people shaping Australia’s wine industry of the future.

Regional chapters feature feature in-depth profiles of top winemakers, both those that are upholding the industries priceless traditions and those that are at the cutting edge of innovation.

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BORCO International GmbH Appoints Suntory (AUST) Pty Ltd Distributor Of Sierra Tequila

Thursday, October 21st, 2010

BORCO, a leading European producer and marketer of international spirit brands and wines and owner of Sierra Tequila, has appointed Suntory Australia, distributor of the multi-award winning Sierra Tequila range from January 2011.

Sierra Tequila, winner of the 2010 International Spirits Challenge and IWSC Trophy 2010, has been distributed in Australia by Halloran Manton for more than a decade.

Borco CEO, Mrs Jutta Matthiesen, “We are very grateful for the effort Halloran Manton made into building the brand in Australia and for their continuous support.”

Suntory Australia’s experience in marketing tequila in the local market is unparalleled having achieved spectacular growth for the current market leader, doubling its size in just five years.

Mr Ian Atherton, managing director of Suntory Australia said he was thrilled that Borco had chosen to work with Suntory Australia. “We know how to market tequila exceptionally well and have a proven track record”.

As the top selling Tequila in Europe, Sierra Tequila is distributed throughout 90 countries worldwide and has managed to maintain 70% of market share in Germany for decades. Following Mexico and the USA, Germany is the third largest Tequila market in the world due to the success of Sierra Tequila and Suntory plans to consolidate Sierra’s place likewise in the Australian market.

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Coogee Cafe… After Dark, Food, Wine & Beer at its best!

Wednesday, October 20th, 2010

After an extensive refurbishment Coogee Cafe will reopen its doors to the public on November the 17th giving Coogee a hip dark hangout to call its very own.

Dan Hampton, local restaurant manager and director of Beer Snobs, an Aussie Boutique Beer Appreciation company, has joined forces with owner of Coogee Cafe, Con Zarocostas to bring Coogee locals its first small food, wine and beer hangout for those who enjoy simple food while drinking and supporting quality, boutique beer and wine.

Serving over 20 Australian Craft Beers and Boutique Wines accompanied by a simple yet delicious menu. Coogee Cafe, After Dark will open its doors every Wednesday to Sunday from 6pm until late, whilst keeping its regular day time trade of 7am – 5pm daily.

“Coogee Café is definitely one of the most popular cafes on Coogee Bay Road, but the street lacks a chilled place to eat and drink at night, without having to go to one of the big pubs or restaurants”, says Hampton. This is where Coogee Cafe…After Dark comes in. “We want it to be a place where friends and couples looking for a cool atmosphere can hangout, without having to dodge pool cues or brave the busy pub queues” Hampton said.

Not only will Coogee Cafe…After Dark serve quality, local beer and wine along with a simple, local and fresh menu it will also have themed music nights including Jazz and Blues Thursdays, Funky Fridays, and Chillout Sundays. “We are so excited to finally provide something new and different to Coogee nightlife” says Hampton.

More information and updates on Coogee Cafe… After Dark can be found on twitter @CC_afterdark or here.

ivy’s Pool Club – an oasis in the city

Wednesday, October 20th, 2010
ivy’s Pool Club will be making the most of the impending heat of the summer as it re-opens for the season– now with an extended lunch menu for those seeking an oasis in the city on their lunch break.
City workers rarely take the time out to rest, relax and reflect, balancing ever busy work lives with the pressures of family and trying to squeeze in some fun with friends. So high above the ceaseless traffic of George Street, crowds of Martin Place and 24:7 atmosphere that is Sydney’s CBD – Pool Club is screened off from the world and opened to the sky above and offers a one-of-a-kind getaway for those seeking day time serenity and to regain their sanity.
The new lunch menu extends on the already popular pizzas and paninis to include salads and antipasti for those who like to pick. A lunch special is available for $15 which includes your choice of pizza, panini or salad with either a Peroni, glass of wine or soft drink.
As the sun sets another vibe takes over and revellers looking to escape the heat can keep cool in poolside cabanas whilst sipping cocktails designed by head mixologist, Mikey Enright.
New Pool Club opening hours are:
Monday – 4pm till late (from Nov 8)
Tuesday to Friday – 12pm till late
Saturday – 5pm till late
Sunday – 1pm till late
ivy, 320-330 George St, Sydney.

For further information, call 02 9240 3000 or visit http://www.merivale.com/

Batlow Apples Launches Premium Cider

Tuesday, October 19th, 2010

Australia’s favourite apple grower, Batlow Apples, has teamed up with Coombes Bros to form the newly established Batlow Brewing Company. The company has been formed to produce its inaugural product, Batlow Premium Cider, handcrafted from a carefully selected blend of the best quality Australian-grown apples.

Rich Coombes, director for the Batlow Brewing Company, said: “The continued rise in popularity of cider and the need for a premium, fresh and locally made offering led us to create Batlow Premium Cider.”

“Producing top quality cider requires top quality apples. The use of only the best quality apples from Batlow Apples and the ability to press our apples and bottle our cider locally ensures that every bottle will be of exceptional quality and taste. We have a vision of turning Australia’s favourite apples into Australia’s favourite cider!”

The apples are grown, picked and pressed in small batches in Batlow, NSW, and shortly after transported to the cidery, where they are fermented under strictly monitored conditions.

This production process ensures one of the freshest, crispest ciders on the market and unlike many commercial ciders, Batlow Premium Cider uses fresh crushed, locally grown apples, contains no concentrates or added sugars and is gluten free, making it one of the healthiest ciders on the market.

Batlow Premium Cider has a golden straw appearance with fine bubbles provided by natural carbonation. The cider’s aroma is fresh, fragrant apples with a touch of earthiness.

The taste gives a mild, refreshing sweetness followed by a light grip on the back palate and a clean medium dry finish, resulting in a well-balanced, fresh tasting cider. It has an alcohol level of 5.5% and will be available in 330ml bottles in 4 packs and cartons of 24 bottles from December 2010.

Pocket introduces The People’s Hour

Monday, October 18th, 2010

Looking for an after work haunt to wash away the workday? Why not stop into Pocket and experience The People’s Hour, a reinvention of the famous Italian Aperitvo. Every night from 5pm – 6pm an array of delicious aperitif cocktails will be on offer alongside a variety of complimentary appetisers at the bar.

Designed for sultry summer evenings, the selection of aperitifs accompanied by Italian style nibbles will open the palate and tease the taste buds before dinner.

“The People’s Hour is for our hardworking people, it’s that little something extra to help the day melt away. Have a cocktail or two, or three and watch the sun go down amongst good company,” said Karl Schlothauer, co-owner of Pocket.

Capturing the essence of Northern Italy where Aperitivo hails from, three new Martini cocktails have been created for the menu. Each with a different twist on the great classic cocktail the Spritz, they are guaranteed to take away the pain of the day.

A variety of tasting plates will change daily and include favourites such as olives, homemade dips and bread as well as gourmet salads, cheeses and other special Pocket delights to ward off hunger pains but not spoil a good appetite.

“In Italy Aperitivo has become a traditional art form; at Pocket we want to make our own art out of it and offer a unique experience that people want to come back for”, said Christophe Lehoux, co-owner of Pocket.

The People’s Hour is an initiative to help leave some change in your pocket. For more information on Pocket visit www.pocketsydney.com.au

IDA Launches Three Kings Brand

Wednesday, October 6th, 2010

Australian Independent Distillers (IDA) is already a significant player in the Australian alcohol market and plans to cater to the Generation Y beer-drinking male demographic with their new Three Kings label. Launching on October 11, IDA introduces Three Kings; a cross-category alcohol brand with a unique black coloured bottle featuring a vodka & ginger mix, a dry-style lager and a 100% Australian apple cider.

“The cross category play is a bold one and certainly challenges the norms of alcohol brand launches,” said
Steve Williams, Marketing Director of IDA. “By launching all three products together, the brand will be decisively positioned as one which offers three
products of equal standing. We are confident the immediate unity of a launch across categories will provide
the confidence and level of trust needed to see Three Kings succeed.”

While this venture aims to deliver to IDA a slice of the beer market, it is also responsive to a new wave of consumer – one whose choice of drink is not necessarily dictated by habit, but habitat.

“We need to acknowledge the expanding repertoires of this generation. They are no longer just beer drinkers, they drink different products for different occasions.”

“There is a need for such a brand in a rapidly evolving market and IDA has created Three Kings to appeal to this generation of men. For them, it’s not about the malt, the regionality of the water or the personality of the brewer. It’s about good times, good mates and stories that eventuate when these elements unite,” he said.“Three Kings presents a strong position which is masculine, modern and right for any occasion.”

Three Kings Dry Lager

A classic dry lager using a pale malt. Hersbrucker and Nelson Sauvin hops provide a characteristic aroma, with the latter offering up fruity, zesty notes of gooseberry and a hint of spice. The palate is dry, crisp and provides grassy notes which support a moderate and pleasing bitterness.

Three Kings Cider

A pale, cloudy appearance is followed by a sweet, fruit-forward aroma of apple. Such notes belie a crisp, fresh flavour on the palette, which showcases the well- balanced characters of acidity and fruitiness enjoyed from this quality cider consisting of 100% Australian apples.

Three Kings Vodka & Ginger

Characterized by a cloudy appearance and boasting a warm spicy aroma from ginger and a sour sweet note from apple. These aromas are echoed in the flavour profile; with a full yet refreshing  mouth feel that expresses a mild bitter flavour for complexity and the smoothness of premium vodka. A refreshingly light finish and perfect for summer.

More information about the Three Kings range can be found online at threekings.com.au.

About Independent Distillers
Founded in Auckland, New Zealand in 1987 Independent Distillers (Independent Liquor in NZ)manufactures and distributes alcoholic beverages to export markets worldwide. Independent Distillers also produces a selection of beer, wine and spirits under its own brands, and is beginning to distribute licensed brands in some markets.

A company that prides itself on being dynamic and innovative, Independent Distillers is always keen to explore new opportunities and break category norms. It has successfully been at the forefront of innovation and development of RTDs in both New Zealand and Australia and owns some of the largest brands in the Asian RTD market. Key products such as Vodka Cruiser, Woodstock Bourbon & Pulse have been a major influence in the expansion and growth of the Independent Distillers Group over the last two decades.