Sydney Happy Hour - Happy Hours & Discount Drinks Around Sydney, Australia » marketing http://www.sydneyhappyhour.com Because its always happy hour somewhere! Mon, 26 Jul 2010 06:11:30 +0000 en hourly 1 http://wordpress.org/?v=3.0 Fight back for real Beer!!! http://www.sydneyhappyhour.com/2009/03/06/fight-back-for-real-beer/ http://www.sydneyhappyhour.com/2009/03/06/fight-back-for-real-beer/#comments Fri, 06 Mar 2009 00:43:19 +0000 admin http://www.sydneyhappyhour.com/?p=137 Had this blog post from the Sydney Morning Herald’s Jamie Watson yesterday titled “A big beer gutful of hippie brews” emailed to me this morning. The blog post had struck a nerve with most friends of mine, regarding marketers ability to take some thing already perfected and destroy it, through multiple “variations”. They say variety is the spice of life but there seems to be a growing consensus this saying only stretches so far before you end up with something not fit to pass over the lips of a dog.
I remember the days when like beer, buying margarine and milk was a simple choice these days i have trouble finding the original through the swarms of “improved” variations. I think it also highlights the gullibility of the majority of the general public, giving up quality for some imagined benefit, the quote below says it all really:

Skinny beer is similarly pathetic. The truth is that if you want to get
rid of a beer gut it takes hundreds of hours of vigorous exercise. Sitting
on a bar stool drinking some reformulated low-carb concoction isn’t going
to do the trick

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