Matilda Bay brewers a beer from their Itchy Green Pants

February 6, 2012 – 4:31 pm

Inspiration can come from the strangest places, just ask the brewers of Matilda Bay Brewing Company. As the beer boffins tried to name their incredibly hard to make but very easy to drink cloudy ale, they scratched their head and they scratched their hot and itchy green work pants (an occupational hazard of the job) and inspiration finally struck. From that point on, the brand new Matilda Bay ale was to be called (insert heralding trumpet here)… I.G.P. (Itchy Green Pants).

I.G.P. is the beer the Matilda Bay brewers have always wanted to brew so it’s only fitting that the name be a hat tip to the hot, sweaty work they put in day in and day out brewing great beer.

Here’s what you need to know – it’s an Australian ale, it’s 100 per cent malt, mmmm malty goodness, it’s conditioned, it’s cloudy and it will absolutely slake your thirst. There’s a fruity aroma with an initial maltiness that leads into a creamy mouth feel. Some late-hopped fruity Galaxy & peppery Summer Saaz hops give it a zesty clean finish. It’s also got some naturally occurring yeast sediment that adds a very nice complex flavour profile and means before you crack one open you’ll need to give the bottle an enthusiastic roll to unsettle this yeasty goodness before pouring. So go on, get rolling…

As if I.G.P. isn’t already awesome enough, it’s also the first beer to come out of our still-shiny-because-it’s-so-new Port Melbourne Brewery. To start with, I.G.P. will be available in draught only in a bunch of equally awesome venues until the brewers stop itching and actually bottle it.

Head brewer Scott Vincent put down his pint of I.G.P. long enough to say, “Some might say that brewing beer is the ultimate dream job, but no-one ever talks about I.G.P. syndrome that’s a result of the hot, hard conditions we endure brewing.

“It’s a small price to pay though. I.G.P. might be a difficult beer to make but it sure is a beauty to drink. Refreshing, balanced, cleansing on the palate, it’s the ultimate Australian ale.”

Being such a refreshing ale means I.G.P. can be enjoyed by anyone, anywhere and matched with anything, but the Matilda Bay brewers will all tell you that they can’t think of a better partner for I.G.P. than gourmet lamb sausages and kangaroo steaks on the BBQ.

From the 2,000 square metre Port Melbourne Brewery that now serves as home base for Matilda Bay also comes Matilda Bay Brewery Company’s other beers and cider as well as all their crazy ideas for new brews.

To become a fan of Matilda Bay visit www.facebook.com and search for Matilda Bay Brewing Company or follow Matilda Bay on Twitter @MatildaBayBeer.

I.G.P will be available on tap at selected bars and pubs around the country from February, 2012. Keep your eye on Facebook and Twitter to find out where the first I.G.P. taps will be available. 4.7% ABV.

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Carlton Dry Offers Antidote To Rising Living Costs

October 7, 2011 – 11:34 am

Moving out of your parents home and making your own way in the world has long been a rite of passage for young Australians. However, with the cost of living continuing to rise, share house living is often the only option available to young people look for a cost-effective accommodation.

Nationwide there are currently around 573,000 Aussies aged 18-24 years living in a shared household*, an increase of 40,000 people in the past 2 years**. According to the Australian Bureau of Statistics, life costs rose quite significantly over the past three months, with rent (up 4.5%), electricity (up 10.7%) and water (up 12.8%) rising and hurting share houses across the country. In addition, the cost of food increased by 6.1% over the same period with price rises in staples such as fruit (rising 66.6% in price) and vegetables (rising 9.7% in price) costing Aussies more than ever before.


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Beer Cartel Brings Growlers To Sydney

August 10, 2011 – 10:44 pm

Boutique beer store Beer Cartel has introduced keg fresh beer as it seeks to become Sydney’s premier craft beer bottleshop. In January 2011, online retailer Beer Cartel made the decision to open a bottle store in the suburb of Artarmon, on Sydney’s Lower North Shore. The premise for the store was to become Sydney’s premier craft beer bottleshop, with an aim of bringing the amazing flavours brewed in craft breweries in Australia and overseas to the homes of consumers.

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McLaren Vale Dry Wins Gold

August 10, 2011 – 10:37 am

Vale Dry from the McLaren Vale Beer Company has recently won a gold medal to call its own at the 2011 International Beer Challenge in London – one of only two Australian brews to win gold.

Head Brewer Jeff Wright said the McLaren Vale team was elated with the win: “We love Vale Dry, we know our fans appreciate it, and now to have a panel of international judges tasting over two days and then awarding it gold is very satisfying indeed,” Jeff said.

The International Beer Challenge has been held annually for the past 15 years with the judging panel made up of beer aficionados, drinks journalists and category experts. A total of 25 gold medals, 64 silvers and 127 bronzes were awarded globally.

The McLaren Vale Dry is now in the running to be judged the world’s best beer with trophy winners and the overall winner of the International Beer Challenge to be announced at an awards ceremony in London on September 12.

The McLaren Vale Beer Company’s range is steadily expanding with Vale Ale, Vale IPA, Vale Dry with a forth brew Vale Dark set to be launched next week.

For more info be sure to check out http://www.mvbeer.com/

Related Posts

McLaren Vale Ale Review

McLaren Vale Beer Co Lands 2 In The Hottest 100

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Urban Thirst Cocktails Release New Range

July 22, 2011 – 11:07 am

Urban Thirst a leading producer of ready to drink cocktail mixes, has released a new range of cocktail mixes in the best looking bottle in Australia. If your looking to impress at your next dinner party or gathering or just appreciate drinking a great cocktail, Urban Thirst delivers with its Classic Cocktail range in a bespoke premium bottle.

Created from real fruit juices, all you have to do is mix your favourite spirit and serve to turn any gathering into a special occasion. Not only can the mixes be combined with your favourite spirit to suit your tastes, it is also a hot favourite mocktail. Or you can be part of the party without the spirits and enjoy a classic virgin cocktail just by using soda water.

Choose from six delicious cocktail bases, ranging from Margarita to Mojito, Strawberry Daiquiri to French Martini and On the Beach to Cosmopolitan.  The best part of all – you can enjoy these delicious premium thirst quenches without breaking the budget. Both ranges are available at Dan Murphy’s, BWS, 1st Choice, Liquorland, Thomas Dux Grocers, Peter’s of Kensington and other leading retailers from $13.99 for the Classic Cocktails and $17.95 for the Frozen Cocktail range. For more information on the range be sure to check out the Urban Thirst website.

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Matilda Bay Releases Dirty Granny Cider

July 19, 2011 – 2:10 pm

This July, Australia’s original craft brewery, Matilda Bay, has added its first cider to its line-up named Dirty Granny. With the refreshing taste of 100% Australian apples, Dirty Granny exhibits a rich and full flavour which combines a good balance of sweetness and acidity with crispness. Dirty Granny has been brewed at lower gravity to ensure integrated and robust flavours with Matilda Bay bringing their own unique flair to the game producing a darker cider and much drier than most of the ciders currently on the market.

The Dirty Granny name was born after the Matilda Bay brewers spent some time messing around in their Garage Brewery. They decided their cider poured darker in colour with an almost dirty rustic appearance combined with a taste fresh and juicy just like that of a Granny Smith apple hence the new name.


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Cointreau rediscovers the forgotten art of the cocktail hour

July 13, 2011 – 1:30 pm

With a retrospective nod to the past golden age of the cocktail hour, Cointreau is launching on July 14th an online guide to home entertaining and recreating the cocktail hour. Putting a modern twist on their cocktails, the Cointreau guide also covers early evening etiquette, fanciful food, sophisticated styling and all things necessary when gathering with friends for a cocktail party at home.

The Cointreau Art of the Cocktail Hour blog will educate readers how to mix and serve signature cocktails with basic tools and terminology; cocktail hour etiquette; how to host your cocktail hour with ease and sophistication; what’s in and out of food fashion; and learn tips on themeing and styling yourself and your home to perfection.


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Victoria Bitter Goes Back In Time To 1958 With Limited Release Can Design

July 6, 2011 – 10:21 am

VB, Australia’s favourite beer, today launched a new heritage branded VB can. The first in a series of exciting innovations set to hit the Aussie market this year, the limited edition packaging features the original artwork which adorned the first ever VB can sold back in 1958.

1958 was a significant year for beer, as VB and Fosters simultaneously became the first Australian beer to be sold in cans. Originally launched as a 13 1/3 fluid ounce steel container, the first VB cans lacked the convenient ring-pull of the modern aluminium can, instead requiring drinkers to punch a hole in the top using a  ‘church key’ device. But the brewers were definitely onto something, identifying that the new packaging could chill beer faster than glass – and the tinnie was a perfect fit for the ‘best cold beer`.

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Carlton Dry gives Aussies 100 reasons to drop everything

June 28, 2011 – 9:50 pm

Recognising that the greatest lives are shaped by random fun, Carlton Dry, one of Australia’s fastest growing beer brands, has today announced the ‘Carlton Dry 100’, a year-long promotion which puts one hundred once-in-a-lifetime experiences up for grabs.

With the ‘Carlton Dry 100’ there is no piking. If you win, you have to drop what you are doing, grab your mates and set off on your adventure within 48 hours. If you fail to act in time and don’t have the guts to go for it then you get nothing. A new winner is selected and the ‘Carlton Dry 100’ challenge is issued to them.

From being chased by wild bulls in Spain, to living it up in Las Vegas, the rewards are all about grabbing whatever random opportunity comes your way and going for it. Kicking off on June 30, a range of experiences will be given away every week for the next year.

Vincent Ruiu, Carlton group marketing manager said, “The ‘Carlton Dry 100’ gives its fans the chance to live in the now, and know that tomorrow doesn’t matter until tomorrow.

At Carlton Dry, we’re all about rewarding those people who are up for dropping everything and doing something random with their mates.”

If you’re all about having an awesome time with your mates, doing whatever you want, whenever you want, then sign-up to be part of the ‘Carlton Dry 100’ on the Carlton Dry Facebook page and you’ll be the first to know about each prize draw: www.facebook.com/carltondryaustralia

With 100 prize draws in play, every few days a new prize draw will kick off, keeping the good times coming all year long. Each prize draw will open with a call to action through multiple media channels including the Carlton Dry Facebook and Twitter accounts, by email and via the brand new ‘Carlton Dry 100’ iPhone app, designed to let Dry drinkers know when the entry window into the latest competition is open.

Other prizes worth dropping everything for and living in the now include: A trip for three to a full moon party in Thailand, being VIP with your mates at the opening party of SPACE nightclub in Ibiza, adrenaline-packed snowboarding trips, exhilarating motocross lessons and much, much more. Carlton Dry is a refreshing, easy drinking dry lager brewed to have a smooth crisp finish, with lower carbohydrates.

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Fierce Angel @ The Beresford Level One

June 28, 2011 – 9:25 pm

This winter sees the biggest shake up in Sydney’s party land since Ivy opened its doors. Gusto International are excited to announce the next chapter of Fierce Angel, to be held in true style at the brand new Upstairs Beresford on Sunday, 10th July. Be one of the first to experience this lavish new level of one of Sydney’s most iconic haunts, designed with the truly amazing style and elegance that is Merivale’s trademark.

To celebrate this truly special occasion, UK’s acclaimed DJ/producer duo Moto Blanco will return to Australia for the first time since 2007. Moto Blanco are regular performers on the Fierce Angel stage around the globe and have produced track after track on many of the Fierce Angel compilations. The guys will be serving up a fresh slice of the funky, the uplifting and the damn right groovy to tantalize your aural taste buds, so polish up those dancin’ shoes.

Firing on all cylinders alongside this highly renowned remixers will be Sydney’s very own Fierce Angel residents Oxford Hustlers, who will keep your heart racing with their latest selection of dance tracks including their UK radio #1 single “Love U More”.

Adding fuel to the fire will be one of Sydney’s finest, Troy Cox who will  heat up the dance floor with his always effervescent musical swagger. Tommy Kelly also joins the Fierce family to set the dance floor ablaze with his refreshing selection of stylish vocal beats. Complimenting this high-class team is the legendary Australian funk and soul diva Shauna Jensen, bringing the winter temperature to a record high with her unshakable and unmistakable vocals.

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